Edwina Cheung 張佩賢

Counsellor, Executive Coach, Life Coach

I have over ten years of coaching, counselling and mentoring experiences. In addition to working with my clients to cope with their emotional issues through counselling, I also facilitate them to actualize their potential at work via executive coaching, and to live a fulfilling life through life coaching.  I love working with young and middle-aged adults – to help them improve their relationships at work with their bosses, peers and subordinates; to deal with their work challenges such as leadership, desire to get promotions, new responsibilities, career changes etc.; to better their relationships at home with their parents, siblings, partners and children (parenting); to cope with emotional issues such as stress, anxiety and depression etc. and adjustment issues such as retirement, relocation etc.

Interventions that I use comprise mainly Rational Emotive Behaviour Therapy, Cognitive Behavioural Therapy, Positive Psychology, Motivational Interviewing for coaching and counselling; and if clients would like to tap into their subconscious resources, I would use hypnotherapy.

I worked in the financial and business sectors for many years, where I had held various senior positions. I am currently an independent non-executive director of a company in the financial sector.  I am also an instructor for a lay counselling program organised by an NGO, as well as an independent manager of the independent management committee of a school for mentally challenged students.

I am married with one young adult son.  I am proficient in Cantonese, Mandarin and English.


Executive coaching – leadership and management, career development, relationships with superiors, peers and subordinates, work stress
Life coaching – relationships with parents, siblings, partners and children (parenting); life adjustments (relocation, retirement etc.)
Emotional issues – anxiety, depression and stress, PTSD
Premarital and marital counselling

MSocSc (Counselling), University of Hong Kong
NLP Practitioner
Harrison Assessments provider for executives
Certificate for EMDR
Prepare/Enrich Inventories
Certificate: Enneagram for counselling
Certificate for dream analysis for counselling
Certificate for narrative therapy
Certificate for structural family therapy

MBA, University of California, Los Angeles
BBA, Chinese University of Hong Kong
Chartered Financial Analyst
Hong Kong Institute of Certified Public Accountants
Chartered Institute of Bankers

Certified Counsellor, Hong Kong Professional Counselling Association
Professional Certified Coach, International Coach Federation
Certified Hypnotherapist, International Medical and Dental Hypnotherapy Association
Registered EMDR Therapist (HK)
Licensed Facilitator, Coach U’s Coaching Clinic